New website launched to help women get more from their money

A new money website, called http://www.savvywoman.co.uk/, aims to help women get more from their money and make smarter decisions about their finances.

It’s the brainchild of Sarah Pennells, a well known personal finance journalist, TV reporter and author, who believes that much of the financial information that is currently available is either aimed at men or not written with women in mind. According to Sarah “SavvyWoman is different because it will approach money-related topics from a female perspective. There’s been a lot of research over the years that shows that men and women often make different decisions about money, but there’s very little information and advice available that speaks directly to women.”

Sarah continues: “Research shows that women retire on less than men, have more debts charging a high rate of interest than men and invest less than men. SavvyWoman isn’t about switching from one short-term deal to another, but will help women make the best decisions for their circumstances.”

The site has around 150 user-friendly articles on a wide range of topics from getting the best from your credit card to paying for childcare and green and ethical money. Sarah explains: “It was important to include information about green and ethical savings accounts and investments as women are more interested in ethical investing than men and most finance websites ignore this topic or have very limited information about it.”

SavvyWoman also has a panel of experts to answer specific money-related questions, including Julia Dreblow from SRI consultants taking questions on green and ethical money issues, and there are budgeting tools and calculators to help you pay off your mortgage early or draw up a budget.

- Mark Robertson